We Love Our Sponsors

Photo By Stefan Cohen

How We Promote

YOU Make Our Music Possible... and We'd Like to THANK YOU!

How We Promote Your Business

Promote your business to our affluent, educated, mature audience, reinforcing your position as a leader in the community through sponsorship. As a Season or Concert Sponsor, your name or company name appears in Symphony advertising, on the Symphony website and in the Program.

Print Advertising and Social Media

Concerts are promoted on all our social media, including on our Website, Facebook, Twitter, and Instagram.

Concerts are promoted in a number of publications, including but not limited to the following.

  • Santa Cruz Sentinel: Santa Cruz County's daily newspaper.
  • Good Times: Santa Cruz County's weekly paper.
  • Register-Pajaronian: Watsonville's daily newspaper.
  • Aptos Times: A popular bi-weekly publication for mid-county.
  • Student Guide: Student newspaper at the University of California, Santa Cruz

See below for listing requirements.

Verbal Recognition at Concerts

Your name or your company name is announced along with the sponsorship level just before the concert begins.

Season Brochure

10,000 brochures are mailed to the Symphony’s donors and audience members, and wider performing arts audiences. The brochure lists the season schedule and has a full season (9 month) shelf life. Sponsors who have made a commitment by July 15 are listed in the brochure.

Program Book

7,500 program books are distributed to symphony concertgoers throughout the season. These professional publications which include the season schedule, program notes and guest artist bios are used by concertgoers throughout the concert season.

Post-Concert Receptions

The Symphony honors its Sponsors, Soloists, musicians and Maestro Stewart at receptions held after the concert. Special post-concert invitations are mailed to all sponsors and donors who have made a contribution of $500 or over within the last two years.

Postcards

The Symphony produces 2,500 to 3,000 four-color postcards for each classical concert. The postcards are mailed to our single ticket buyers and to targeted cultural consumers, as well as distributed throughout the county to high-end retail and leisure businesses. 10,000 post cards are printed for the Family Concert and distributed to the schools and family retail businesses.

Classical Concert Sponsorship

SPONSOR A CONCERT, ARTIST or MUSICIAN

Season Sponsor: $20,000

The Season Sponsor is acknowledged with:

  • Verbal recognition from the concert stage preceding all ten performances.
  • Top position listing in all promotional material; including season and individual concert print ads, the Symphony Season Brochure, the Symphony Program Book and all individual Concert Programs.
  • A short biography of the Season Sponsors is included in the program book.
  • Acknowledgement in all post-concert reception invitations.
  • Listing on the Symphony website, with a link to sponsor’s website.
  • Honored at all post-concert receptions and our annual meeting, with invitations to sponsor’s guests.
  • Four complimentary season tickets.

Venue Sponsor: $10,000

The Venue Sponsor is acknowledged with:

  • Name or company logo projected in the concert hall at all five concerts at sponsored venue.
  • Verbal recognition from the concert stage preceding the sponsored performance.
  • Listing in promotional materials including concert newspaper ads, the Season Brochure, Program Book and all individual Concert Program.
  • A short biography of the Venue Sponsors is included in the program book.
  • Acknowledgement in all post-concert reception invitations.
  • Listing on the Symphony website, with a link to sponsor’s website.
  • Honored at all post-concert receptions and our annual meeting, with invitations to sponsor’s guests.
  • Two complimentary season tickets.

Concert Sponsor: $6,000

The Concert Sponsor is acknowledged with:

  • Name or company logo projected in lights at the sponsored concert in a secondary position.
  • Verbal recognition from the concert stage preceding the sponsored performance.
  • Listing in promotional materials including concert newspaper ads, the Season Brochure, Program Book and the individual Concert Program.
  • Acknowledgement in all post-concert reception invitations.
  • Web listing next to sponsored concert with link to sponsor’s webpage.
  • Honored at the post-concert reception and annual meeting, with invitations to sponsor’s guests.
  • Four complimentary tickets to the concert being sponsored.

Venue Co-Sponsor: $5,000

The Venue Sponsor is acknowledged with:

  • Verbal recognition from the concert stage preceding the sponsored performance.
  • Listing in promotional materials including concert newspaper ads, the Season Brochure, Program Book and all individual Concert Programs.
  • Acknowledgement in all post-concert reception invitations.
  • Listing on the Symphony website, with a link to sponsor’s website.
  • Honored at all post-concert receptions and our annual meeting, with invitations to sponsor’s guests.

Artist Sponsor: $4,000

The Soloist Sponsor is acknowledged with:

  • Verbal recognition from the concert stage preceding the sponsored performance.
  • Listing in promotional materials including concert newspaper print ads, the Season Brochure, Program Book and sponsored Concert Program.
  • Acknowledgement in all post-concert reception invitations.
  • Web listing next to sponsored artist.
  • Honored at sponsored post-concert reception and annual meeting, with invitations to sponsor’s guests.
  • Introduced to the soloists, with the opportunity to give flowers to the soloist on stage.
  • Two complimentary tickets to the concert with the artist being sponsored

Concert Co-Sponsor: $3,000

The Concert Co-Sponsor is acknowledged with:

  • Verbal recognition from the concert stage preceding the sponsored performance.
  • Listing in promotion including concert newspaper print ads, the Season Brochure, Program Book and sponsored Concert Program.
  • Acknowledgement in all post-concert reception invitations.
  • Web listing next to sponsored concert.
  • Honored at the post-concert reception and annual meeting, with your guests invited to attend.

Artist Co-Sponsor: $2,000

The Soloist Co-Sponsor is acknowledged with:

  • Verbal recognition from the concert stage preceding the sponsored performance.
  • Listing in promotion including the Program Book and
    sponsored Concert Program.
  • Acknowledgement in all post-concert reception invitations.
  • Web listing next to sponsored concert.
  • Honored at the post-concert reception and annual meeting, with your guests invited to attend.

Mello Music Makers: $500 / $750 / $1,000

To help build support and eventually expand the number of concerts presented at the Mello, the Symphony has helped organize a group of individuals who feel passionate about our Watsonville concerts. Individuals pledge at least $500 annually for a period of three years to ensure our continued presence and audience growth in Watsonville.

Mello Music Makers are acknowledged in the Season Program Book, in the Concert Program of the sponsored concert, in the post concert reception invitation, and are honored at the post-concert reception of the sponsored concert. In addition, they are asked to special planning meetings, and encouraged to ask friends to attend Mello concerts and post concert receptions as guests of the Symphony. Pledges are made for a three year period.

SPONSOR A MUSICIAN

Sponsor the Concertmaster: $3,000

Sponsors of the Concertmaster are acknowledged in the Symphony Program Book specially placed next to the Concertmaster’s photograph, and have an opportunity to meet the concertmaster personally. Sponsors are invited to all post-concert concert receptions and are invited and recognized at the Symphony’s Annual Meeting.

Principal Player Sponsor: $1,000

Sponsors are acknowledged in the Symphony Program Book next to the player’s name and have an opportunity to meet the sponsored player. Sponsors are invited to all post-concert receptions and are recognized at the Symphony’s Annual Meeting.

Section Player Sponsor: $500

Sponsors are acknowledged in the Symphony Program Book next to the player’s name and have an opportunity to meet the sponsored player at a rehearsal. Sponsors are invited to all post-concert receptions and are invited and recognized at the Symphony’s Annual Meeting.


Youth & Family Program

Youth Concerts

Each year, over 4,000 4th and 5th graders participate in the Santa Cruz County Symphony’s Youth Education Program. They are prepared for the experience with in-classroom presentations by professional Symphony musicians and volunteer docents. The students then attend one of four free concerts at the Civic Auditorium in Santa Cruz and Mello Center in Watsonville.

Family Concert

In addition to the four free Youth Concerts for students, the Symphony presents a reduced-admission Family Concert at the Civic Auditorium in Santa Cruz. Families and children of all ages are invited to attend this Sunday afternoon educational concerts.

Youth & Family Concert Sponsor: $5,000

  • Name or company logo projected in lights at the sponsored concert.
  • Verbal recognition from the concert stage preceding the sponsored performance.
  • 12 concert tickets.

Sponsorship acknowledgement (primary position) on:

  • All print ads.
  • 10,000 post cards distributed to over 4,000 4th & 5th graders and their families, mailed to our list of affluent symphony goers, and distributed to day care centers, schools and children’s retail shops.
  • Season Brochure, Program Book, and Concert Program.
  • Web site with link to sponsor’s webpage.

Youth & Family Concert Co-Sponsor: $2,500

  • Verbal recognition from the concert stage preceding the sponsored performance.
  • 6 concert tickets.

Sponsorship acknowledgement (primary position) on:

  • All print ads.
  • 2,500 to 3,000 post cards mailed to our list of concert-goers. Flyers distributed to over 4,000 4th & 5th graders and their families, and distributed to day care centers, schools and children’s retail shops.
  • Season Brochure, Program Book, and Concert Program.
  • Web site with link to sponsor's webpage.